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Use email marketing automation to deliver personalized value at key points in the customer journey. According to Hubspot, email marketing produces a 3,800% return on investment, while MarTech indicates that Read More

Business results are not why personalization is important, people are. A human-centered approach to value creation is key In an era in which data analysis drives strategy, it’s easy to Read More

Digital personalization is about using insights on consumer behavior to deliver tailored value. The holy grail of marketing would be to actionably understand individuals’ conscious and subconscious desires, interests, and Read More