Naturally Serious Cosmetics is a new brand of high quality skin care products launched by Peter Thomas Roth. As the new product line was about to hit the stores PTR teamed up with IT Creative Labs to launch the new website.

Naturally Serious Skin ecommerce website

Meeting tight deadline without sacrificing quality was the biggest challenge for this project.

Key Deliverables:

  • Pixel-perfect coding for all desktop and mobile pages.

    • High resolution imagery

    • Carousel sliders

    • Splash popups

  • Custom WordPress theme development

  • Search Engine Optimization

  • GDPR compliance optimizations

  • Thirdparty API integrations

    • YouTube

    • IBM Marketing Cloud


Pixel-perfect layout coding was quite a challenge, since all designs were rushed to production to meet the deadlines positioning precision was sacrificed. Our team meticulously checked every element and adjusted all the alignments  – lots of delicate work to make everything look perfect.

Naturally Serious Skin - misalignments

Final Result

Project delivered on time and on budget!