Tag Archives: Content Optimization

Email Marketing Best Practices

Use email marketing automation to deliver personalized value at key points in the customer journey. According to Hubspot, email marketing produces a 3,800% return on investment, while MarTech indicates that firms sophisticated in email marketing automation achieve 80% more sales at a 33% lower cost. Thus, even with the inundation of emails that people receive

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SEO Best Practices

With Hubspot’s research indicating that 75% of consumers don’t venture beyond the first page of search results, it is clear that success with organic search is determined by ranking in the top 10. And with Search Engine Journal reporting that click through rates for organic search results drop off sharply, with position 1 yielding a

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