Tag Archives: Email marketing

Email Marketing Best Practices

Use email marketing automation to deliver personalized value at key points in the customer journey. According to Hubspot, email marketing produces a 3,800% return on investment, while MarTech indicates that firms sophisticated in email marketing automation achieve 80% more sales at a 33% lower cost. Thus, even with the inundation of emails that people receive

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Segmentation and Dynamic Content Fuel Email Personalization

Leverage list segmentation, dynamic content, and dynamic fields to drive email personalization. Research from Experian Marketing Services indicates that personalized emails drive 6x greater transaction rates than their non-tailored counterparts while Data Marketing Association evidences a 760% uplift in email-attributed revenue from segmented campaigns. However, with less than 50% of retailers sending personalized product recommendations

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Reonomy – Digital Marketing and Marketing Automation for real estate

The project was implemented for a client in real estate industry. The core product is the platform that connects the world of CRE by mapping data and insights from the titans of data and real estate. This was a multi-phased project. Phase 1 of the project was to redesign and redevelop a few Product Updates newsletters according

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